Shan Cheng 山城 / Shang Cheng Express

Shan Cheng (山城) is a Singapore-based restaurant chain serving authentic Ipoh cuisine, founded in 2011 by Ipoh-born sisters Elaine and Cheryl Tioh using their mother's recipes, and has since grown to multiple outlets across Singapore. The name, meaning "City of Mountains", is Ipoh's own nickname, reflected in the brand's new logo through a mountain motif that nods to the city's landscape.

Their mission is to share the rich culinary heritage of Ipoh with the world through authentic, high-quality dishes made with time-honoured recipes and premium ingredients. Their vision is to become the leading F&B chain recognized for preserving and evolving Ipoh cuisine, captured in their new tagline: "Taste Ipoh in Every Bite!" Amage supported this rebrand, modernizing Shan Cheng's identity to appeal to a wider audience while staying rooted in their heritage.