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Brand Strategy & Design

Roastworks

F&B branding

A new coffee brand identity built around the richness of Asian-grown beans, celebrating regional origins through a considered and contemporary visual direction.

Roastworks
Strategic Brief

Roastworks was developed as a coffee brand focused on championing Asian-grown beans, sourcing from origins across the region including Indonesia, Vietnam, Thailand, and Yunnan. The brand is built around working closely with responsible farms and long-standing partners to bring out the unique character of each coffee through careful roasting.

With a focus on quality, consistency, and craftsmanship, Roastworks aims to give Asian coffee greater recognition within the specialty coffee industry. The brand seeks to position Asian-grown coffee as an important part of the industry’s future, bringing the richness and diversity of the region into every bag, capsule, and cup.

Deliverables & Production Execution
  • Logo Identity
  • Brand Guide
  • Stationery
  • Packaging Design
  • Uniform
  • Website
Visual Documentation

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