Supply & Demand
A subtle brand refresh that refines Supply & Demand’s existing identity while retaining its familiar and approachable character.
As an established Italian-style restaurant chain in Singapore, Supply & Demand sought to refresh its existing brand identity while retaining the familiarity that customers had come to recognise.
The refresh focused on subtle refinements to the existing logo and visual identity, introducing minor changes to give the brand a more updated and cohesive appearance without significantly altering its established character. The approach was intentionally restrained, ensuring the refreshed identity remained aligned with the brand’s approachable dining experience and broad appeal.
- Logo Identity
- Brand Guide
- Stationery
- Signages
- Menu
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