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Brand Strategy & Design

Tengah Garden Residences

Omnichannel media campaign

A high-impact media campaign combining digital and outdoor placements to build awareness and drive visitors to the Tengah Garden Residences sales gallery

Tengah Garden Residences
Strategic Brief

To support the launch of Tengah Garden Residences, a large-scale media campaign was developed to build awareness of the new residential development and generate interest among potential homebuyers.

The campaign adopted a multi-channel media strategy across both digital and outdoor platforms, combining targeted property media placements on PropertyGuru, EdgeProp and other digital channels with high-visibility public media such as bus advertising, MRT Impact Screens, MRT door wraps and in-train placements.

Deliverables & Production Execution
  • Digital Media
  • Out-of-Home (OOH) Media
Visual Documentation

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